Representación de los candidatos electorales y prejuicios mediáticos en Tanzania

Autores/as

  • Kaanaeli Bariki Kaale St. Augustine University of Tanzania (SAUT)

Palabras clave:

election news coverage, candidates’ visibility, media ownership, news biases

Resumen

Las promesas de la democracia en Tanzania subrayan una amplia gama esperanzas para la nación, en particular en lo que respecta a la libertad de prensa y libertad de expresión. Sin embargo, la privatización de los medios de comunicación que ha caracterizado las dos últimas décadas de democracia emergente en Tanzania ha cambiado el enfoque de los periodistas hacia una cobertura de alto impacto sobre conocidos miembros del gobierno, así como la reducción en la amplitud de las noticias y la cobertura política. El efecto agenda de este tipo de periodismo refleja los intereses a menudo sesgados de los accionistas de medios y también afecta a la visibilidad de los candidatos políticos, lo que dificulta una representación justa y equitativa en el proceso electoral. En este trabajo se aplicó análisis de contenido cualitativo y cuantitativo sobre la cobertura de noticias de las elecciones en seis de los principales periódicos escritos en Swahili, con el fin de examinar la relación entre la cobertura realizada en los periódicos y los resultados electorales de las elecciones presidenciales de Tanzania en 2010. Se analizaron los periódicos durante los tres meses anteriores a las mencionadas elecciones. Los resultados revelan algunas deficiencias importantes en la cobertura electoral de los medios analizados, incluyendo prejuicios prevalecientes y una representación desigual de los candidatos. Además, parece apuntarse una relación significativa entre el tipo de cobertura de las elecciones realizada por los periódicos y los resultados de votación.

Métricas

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Biografía del autor/a

Kaanaeli Bariki Kaale, St. Augustine University of Tanzania (SAUT)

Ms. Kaanaeli Kaale is a PhD student studying Mass Communication at St. Augustine University of Tanzania. Her PhD thesis is focused on Media and Democracy.

She is keen to use her knowledge and skills to enhance effective journalism in Tanzania. She is a founding chairperson of the Tanzania Media and Youth Development Association and Chairperson of the Advisory Board of the Royal College of Tanzania.

Ms. Kaale has 10 years working experience as an editor and senior feature’s writer in leading private and government media companies.  She is also a columnist for gender issues at Habari Leo Newspaper. Her writing focuses on human rights issues aimed at promoting women and youth development, and rights for children, elders and people with disabilities.

She is interested in using her knowledge and experience in media to make a positive contribution towards effectively using journalism to promote stronger democracies. She believes that promoting democracy and making leaders accountable are the best ways of fighting poverty and promoting gender equity and human rights.

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Publicado

2013-09-26

Cómo citar

Kaale, K. B. (2013). Representación de los candidatos electorales y prejuicios mediáticos en Tanzania. index.Comunicación, 3(2), 83–112. Recuperado a partir de https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/90