CENIZO, C. The Applicability of Neuromarketing in Luxury Sector Advertising. Current Status, Growth Potential and Limitations. index.comunicación, [S. l.], v. 13, n. 2, p. 97–117, 2023. DOI: 10.33732/ixc/13/02Laapli. Disponível em: https://indexcomunicacion.es/index.php/indexcomunicacion/article/view/1201. Acesso em: 8 nov. 2026.