FERRUZ-GONZÁLEZ, S.-A.; SIDORENKO BAUTISTA, P.; SANTOS LÓPEZ, C. Neuromarketing and Artificial Intelligence: the Case of Cruzcampo’s Campaign ’With a Strong Accent’. index.comunicación, [S. l.], v. 13, n. 2, p. 147–169, 2023. DOI: 10.33732/ixc/13/02Neurom. Disponível em: https://indexcomunicacion.es/indexcomunicacion/index.php/indexcomunicacion/article/view/1207. Acesso em: 20 may. 2024.