Ferruz-González, Sonia-Aránzazu, Pavel Sidorenko Bautista, and Cristina Santos López. “Neuromarketing and Artificial Intelligence: The Case of Cruzcampo’s Campaign ’With a Strong Accent’”. index.comunicación 13, no. 2 (July 15, 2023): 147–169. Accessed May 20, 2024. https://indexcomunicacion.es/indexcomunicacion/index.php/indexcomunicacion/article/view/1207.