«Who’s the girl now?»: The #GamerGrrrl togetherness on TikTok

Arantxa Vizcaíno-Verdú

doi:10.62008/ixc/14/02Whosth

Autores/as

Arantxa Vizcaíno-Verdú Universidad Internacional De La Rioja https://orcid.org/0000-0001-9399-2077

DOI:

https://doi.org/10.62008/ixc/14/02Whosth

Palabras clave:

chica gamer, cultura del videojuego, estereotipos de género, alianza, feminismo, riot grrrl

Resumen

Pese a los estudios que ponen de relieve la prevalencia del sexismo hacia las mujeres en la industria de los videojuegos, el discurso de resiliencia de las nuevas generaciones de mujeres «gamer» ha recibido mínima atención. El presente estudio se centra en las publicaciones en TikTok de las «chicas gamer», que asumen voluntariamente diversos roles para desafiar los estereotipos imperantes entre las comunidades de videojuegos. Siguiendo los principios del manifiesto Riot Grrrl, la investigación analiza 161 vídeos de TikTok con el hashtag #GamerGirl. El análisis explora cómo estas «gamers» emplean la plataforma para construir un discurso afectivo, revelando el sexismo y el acoso que sufren en dicho entorno cultural. A través de sus actuaciones creativas e irónicas, estas jóvenes subvierten de manera efectiva las normas tradicionales, planteando un desafío directo a la narrativa masculinizada omnipresente en la industria del videojuego. Esta dinámica fomenta una subcultura de unión «gamer Grrrl» en TikTok, en la que las jóvenes recurren a la caricaturización lúdica para minimizar la trascendencia del género mientras abordan acuciantes problemáticas.

Métricas

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Biografía del autor/a

Arantxa Vizcaíno-Verdú, Universidad Internacional De La Rioja

Departamento de Marketing y Comunicación

Citas

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