Go big or go home! La integración vertical AT&T-Time Warner

Serguei Komissarov; Emiliano Sánchez Narvarte

doi:10.33732/ixc/09/03Gobigo

Autores/as

Serguei Komissarov Instituto de Estudios Comunicacionales en Medios, Cultura y Poder Aníbal Ford. Facultad de Periodismo y Comunicación Social. Universidad Nacional de La Plata. Argentina http://orcid.org/0000-0002-7785-8369
Emiliano Sánchez Narvarte Instituto de Estudios Comunicacionales en Medios, Cultura y Poder Aníbal Ford. Facultad de Periodismo y Comunicación Social. Universidad Nacional de La Plata. Argentina http://orcid.org/0000-0002-5407-3681

DOI:

https://doi.org/10.33732/ixc/09/03Gobigo

Palabras clave:

integración vertical, convergencia tecnológica, industria audiovisual,

Resumen

En este trabajo analizamos la integración vertical entre la empresa de telecomunicaciones AT&T y el conglomerado mediático Time Warner, como respuesta a las transformaciones de la industria audiovisual estadounidense, a partir de la convergencia tecnológica. Desde una perspectiva teórico-metodológica inscrita en la economía política de la comunicación, examinamos los efectos anticompetitivos de la fusión sobre el mercado y sus posibles consecuencias. Esta entrada analítica nos permite reflexionar sobre las nuevas condiciones en las que el contenido audiovisual se produce, distribuye y consume como consecuencia de la digitalización.

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