Go Big or Go Home! The AT&T-Time Warner Vertical Merger
DOI:
https://doi.org/10.33732/ixc/09/03GobigoKeywords:
Vertical Integration, Digital Convergence, TV Industry,Abstract
In this paper we analyze the vertical merger between the telecommunications company AT&T and the media conglomerate Time Warner as a result of the changes in the American TV industry, caused by digital convergence. From a theoretical-methodological perspective of political economy of communication, we examine the anti-competitive effects of the merger on the market and its possible consequences. This analytical input allows us to consider the new conditions in which video content is produced, distributed and consumed as a result of digitization.Metrics
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