Promotional authorship of tv drama: the spanish case of Movistar+
DOI:
https://doi.org/10.62008/ixc/14/02AutoriKeywords:
audiovisual authorship, promotional authorship, showrunners, fiction series in Spain, film and television festivals, Movistar+Abstract
The goal of this paper is to analyze promotional authorship in the original production of Movistar+ fiction series. Taking as a reference the contributions made in the study of authorship in audiovisual media, this research proposes to fill a gap in the academic literature by exploring the use of authorship beyond the production process and as part of the promotional process of the series (Hadas, 2020), including paratextual elements (such as trailers and posters) and launch events. In the case of the pay-TV platform Movistar+, the use of promotional authorship can be related, within a global process of legitimization of fiction series, to the building of a brand associated with the prestige of the film medium. The research is based on the analysis of a corpus of 35 series, the original fiction premieres of Movistar+ between 2017 and 2022.
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