Comunicación política: de la agenda del candidato, la transparencia y otras recetas
Keywords:
Comunicación política, marketing político, debates, discursos, eleccionesAbstract
El presente título es una de las últimas obras de referencia, en castellano, sobre comunicación política. Es un libro inédito y original, que no proviene de ninguna traducción de obra extranjera, y ha sido elaborado con las aportaciones académicas y profesionales de más de una veintena de autores, en una docena de capítulos que conforman un llamativo trabajo común sobre el marketing y la comunicación política actuales, bajo la edición de Julio César Herrero y la coordinación de Max Römer.
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