Largely Unknown yet Highly Regarded: the Perception of Playz (RTVE) by Young Audiences
DOI:
https://doi.org/10.62008/ixc/16/01DesconKeywords:
Young Audiences, Audiovisual Platforms, RTVE, Playz, Public Broadcasting ServiceAbstract
This article analyses the perception of young audiences regarding Playz, an online platform for audiovisual content from Spanish public television station RTVE, which directs its attention to the youth audience. The aim is to identify the extent of familiarity with this platform among its target audience, their level of use, and the opinions they hold regarding the quality, innovation, and diversity of its content. For this purpose, the authors conducted a survey and several focus groups, revealing scarce knowledge and use of Playz, which contrasts with the positive opinions stated regarding its content after viewing. One of the main findings is that traditional television operators struggle to reach young audiences, in spite of offering products specifically tailored to the consumption patterns of this age group, an example of which is Playz, and despite the fact that Spanish youth generally give a positive rating to the content offered on its programming schedule. Finally, regarding the study of audiovisual viewing and the public media, this work puts the spotlight on the viewer, which is uncommon in academic research in this area.
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