Communication and biopolitics. The social network as a form of subjectivation
Keywords:
Biopolitics, Facebook, entrepreneur of itself, liberalism, pastoral power, subjectivity,Abstract
This paper examines Facebook from the point of view of its relations with the political. From an interpretation of the concept of biopolitics, investigates its capacity to produce subjectivity in terms analyzed by Foucault. In light of this framework, the network is more than just a tool that has revolutionized communication. It emerges as a discursive machine and performs pastoral power in the context of liberalism through the standardization of behaviors from the figure of enterpreneur of itself, that is both consumer and producer once.Metrics
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