The rise of new communicative models: transmedia connectivity and techno-social connectivity. Case study: the League of Pragmatic Optimsts
Keywords:
communication, transmedia connectivity, techno-social connectivity, social networks, techno-social communities, participation culture,Abstract
The objective of this study is to know the modes of communication in today’s society and following the appearance of Internet, and which communication channels people use. It will be analysed the synchronous and asynchronous virtual and face-to-face communication, which takes place through the analogue and digital social networks that human beings create. In order to carry out this study, we have sought an international movement that fulfils these communicative characteristics, turning it into a case study: The League of Pragmatic Optimists. The methodology used has been qualitative, participant observation, and the instruments used have been the field diary and the data grids. The results show the two main communicative models of techno-social communities: transmedia connectivity and techno-social connectivity, which emphasize the importance of the culture of participation; as well as the main characteristics of the communicative interaction and of the social relations in those techno-social communities representative of the 21st century. This article shows the first phase of the study carried out. Subsequently, and once the following phases are analysed, the conclusions presented can be extended.
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