Social TV Analytics: New Metrics for a New Way to Watch TV
Keywords:
Televisión social, , Televisión, Redes sociales, Twitter, EspañaAbstract
This study is part of a series of investigations conducted by FONTA, a research group at the Complutense University of Madrid. Social TV is still a little explored phenomenon in Spain. Television networks are learning to use social media for their own promotional and commercial benefit. It is a new field that requires some consideration to implement new business strategies related to the world of Connected TV. Thus, they can take advantage of opportunities that will be presented in the near future. This research focuses on the analysis of data obtained from the use and interaction of the major Spanish television channels with their respective communities of Twitter.Metrics
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