Study of Consumption Behavior of the Spanish Surfer. An Approach from a Professional Perspective
DOI:
https://doi.org/10.33732/ixc/10/01EstudiKeywords:
Surf, Consumption, Socialization, Identity, BrandAbstract
This article analyzes the practice and consumption of surfing in Spain in order to broaden the study of the Spanish surfer from a consumption perspective. Through a methodology of qualitative approach based on the realization of a panel of experts with the eight most representative managers of Spanish surfing brands and the celebration of four focus groups integrated by Spanish surfers, it is intended to know if both the practice as the consumption of this activity implies some kind of social implication in its condition as a space for collective identification. The results indicate that, although it is a fully socially developed sport, there is no evidence that its practice motivates or strengthens social ties between Spanish surfers.Metrics
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