Film Co-watching of Films on the Social Media Twitch by Centennials: A Case Study
DOI:
https://doi.org/10.33732/ixc/12/01VisionKeywords:
Social Media, Twitch, Watch Parties, Cinema, Centennials, StreamingAbstract
Twitch has created a novel way of viewing audio-visual products, whose audience is centennials. We analyse the case of Watch Parties on this social network that allows users to watch films in real time in groups with a streamer. Taking three Lynx_Reviewer Watch Parties as the object of study, a methodological triangulation is carried out: virtual ethnography, direct observation and semi-structured interview. Through the exploration of the phenomenon, a model of analysis of collective consumption of content is constructed thanks to a descriptive systematisation. The audience's consumption habits and uses are described by analysing the conversations and messages generated in the transmissions. The results obtained verify that, despite the disparity of content and channels broadcasting on Twitch, this format follows a common pattern of broadcasting, participation, interface and type of messages. An entertainment experience based on the collective construction of a multi-screen content developed synchronously with the interaction of the audience, which uses its own references and expressive codes to communicate, using films as a means of relating within the community.
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