Zagala, Kacper, University of Economics in Katowice, Poland
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index.comunicación Vol. 13 No. 2 (2023): Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market - Monográfico 13(2) Teoría y praxis del neuromarketing
Neuromarketing Coming of Age: Scientific Mapping of 18 Years of Research in the Field
Abstract PDF (Español (España)) HTML (Español (España)) EPUB (Español (España))