Children and Adolescents’ Advertising Literacy in the Face of New Digital Formats
DOI:
https://doi.org/10.62008/ixc/15/01LaalfaKeywords:
Advertising Literacy, New Formats, Digital Advertising, MinorsAbstract
The WHO warns about infodemic, the overabundance of online information that particularly
affects social media. In this context, distinguishing content, identifying and selecting reliable sources,
and avoiding the spread of misinformation become crucial skills, especially for minors, who are more
vulnerable. Recent studies on digital media advertising show that minors often fail to distinguish between
entertainment content and commercial content. This raises concerns about their preparedness
to deal with these messages and highlights the importance of advertising literacy, as merely knowing
what advertising is does not guarantee adequate understanding, especially when faced with content
where the persuasive intent is more subtle. Thus, critical thinking becomes essential in literacy programs,
presenting a challenge for families and educators. Promoting this mindset is a long-term cultural
investment aimed at shaping conscious, committed, and active citizens.
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