Ehrlich, Janna Susanne, Hamburg University of Technology, Germany
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index.comunicación Vol. 13 No. 2 (2023): Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market - Monográfico 13(2) Teoría y praxis del neuromarketing
A Review of the Use of PLS-SEM in Neuromarketing Research
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