Vol. 13 No. 2 (2023): Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market

Monográfico coordinado por Alicia Gil Torres (Universidad de Valladolid), Aurora López López (Universidad de Valladolid), Raquel Sánchez Sandoval (Universidad de Valladolid) y Bibi Ayesha Mall (Durban University of Technology).

DOI: https://doi.org/10.33732/ixc/13/02

Published: 2023-07-15

Monográfico 13(2) Teoría y praxis del neuromarketing

An Overview of Research and Scientific Divulgation in Neuromarketing

Alicia Gil-Torres, Aurora López-López, Raquel Sánchez-Sandoval, Bibi Ayesha Mall (Author)

13-24
An Exploratory Study Using Neuroscience. Impact of Gender on Response to Social Campaigns in Young People

Natividad Crespo Tejero, Susana Fernandez Lores, Ruth Fernández Hernández (Author)

25-46
Neuromarketing Coming of Age: Scientific Mapping of 18 Years of Research in the Field

Iria Paz Gil, Kacper Zagala, Luis Manuel Cerdá Suárez (Author)

47-74
Emerging Trends in Neuromarketing: a Bibliometric Analysis Using CiteSpace (2017-2021)

Dongye Lyu, Luis Mañas-Viniegra (Author)

75-95
The Applicability of Neuromarketing in Luxury Sector Advertising. Current Status, Growth Potential and Limitations.

Coral Cenizo (Author)

97-117
A Review of the Use of PLS-SEM in Neuromarketing Research Revisión del uso del PLS-SEM en las investigaciones sobre neuromarketing

Margalina Vasilica-Maria, Álvaro Jiménez Sánchez, Janna Susanne Ehrlich (Author)

119-146
Neuromarketing and Artificial Intelligence: the Case of Cruzcampo's Campaign 'With a Strong Accent'

Sonia-Aránzazu Ferruz-González, Pavel Sidorenko Bautista, Cristina Santos López (Author)

147-169

Miscelánea

Establishment of Agenda and Ethnomethodology. It’s Complementation in a Study of the Local Public Agenda

Yánder Castillo Salina, Viviana Muñiz Zúñiga, Darling Esmeralda Legrá Tisertt (Author)

173-199
Media Representation of Unaccompanied Foreign Minors: A Proposal for the Use of New Narratives

Sebastián Peña Miranda, Tamara Bueno Doral, Noelia García-Castillo (Author)

201-223
Online Citizen Activism More Than Ten Years After 15m. The Case of 'Vote, Please'

Esther Simancas González, Marcial García López, Álex Iván Arévalo Salinas, Javier Bustos Díaz (Author)

225-243
Teaching-Learning Resources on Journalistic Ethics Provided by Spanish Universities

Francisco Javier Montero Ramos (Author)

245-269
New Mixed Audiovisual Narratives in the Film Sector Through Youtubers

Montserrat Vidal-Mestre, Alfonso Freire-Sánchez, Carla Gracia-Mercadé, Jesús López-González (Author)

271-295
Comparative Analysis of the Discursive Interaction of Two Mathematics Edutubers

John Anzola-Gomez, Diana Rivera-Rogel (Author)

297-320

Vol. 13 No. 2 (2023): Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market

Monográfico 13(2) Teoría y praxis del neuromarketing

An Overview of Research and Scientific Divulgation in Neuromarketing

An Exploratory Study Using Neuroscience. Impact of Gender on Response to Social Campaigns in Young People

Neuromarketing Coming of Age: Scientific Mapping of 18 Years of Research in the Field

Emerging Trends in Neuromarketing: a Bibliometric Analysis Using CiteSpace (2017-2021)

The Applicability of Neuromarketing in Luxury Sector Advertising. Current Status, Growth Potential and Limitations.

A Review of the Use of PLS-SEM in Neuromarketing Research Revisión del uso del PLS-SEM en las investigaciones sobre neuromarketing

Neuromarketing and Artificial Intelligence: the Case of Cruzcampo's Campaign 'With a Strong Accent'

Miscelánea

Establishment of Agenda and Ethnomethodology. It’s Complementation in a Study of the Local Public Agenda

Media Representation of Unaccompanied Foreign Minors: A Proposal for the Use of New Narratives

Online Citizen Activism More Than Ten Years After 15m. The Case of 'Vote, Please'

Teaching-Learning Resources on Journalistic Ethics Provided by Spanish Universities

New Mixed Audiovisual Narratives in the Film Sector Through Youtubers

Comparative Analysis of the Discursive Interaction of Two Mathematics Edutubers

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