Vol. 15 No. 1 (2025): La alfabetización publicitaria de niños y adolescentes ante los nuevos formatos digitales

Monográfico coordinado por Beatriz Feijoo (Universidad Villanueva - España), Patricia Núñez-Gómez (Universidad Complutense de Madrid - España) y Erika P. Álvarez Flores (Universidad Estatal de Sonora - México).

DOI: https://doi.org/10.62008/ixc/15/01

Published: 2025-01-14

Monographic 15(1) Advertising literacy for children and adolescents

Children and Adolescents’ Advertising Literacy in the Face of New Digital Formats

Beatriz Feijoo, Patricia Núñez-Gómez, Erika P. Álvarez-Flores (Author)

13-29
Advertising and Adolescence: An Ethnographic Study of a Virtual Community

Isabel Rodrigo-Martín, Luis Rodrigo-Martín, Daniel Muñoz-Sastre (Author)

31-52
Advertising Literacy in the Classroom: The Influence of Familiarity and Habitat

Belinda De Frutos Torres, Ana Pastor Rodríguez (Author)

53-76
Advertising and Children: the Viewpoint of Mothers

Mayte Donstrup, Noelia García-Estévez (Author)

77-98
Ontological Design as a Framework for Youth Advertising Literacy

Kimmel Chamat (Author)

99-123
Swipe or Subscribe: Do Young People Really Prefer an Ad-free Instagram?

Carolina Sáez-Linero, Isabel Rodríguez-de-Dios, Mònika Jiménez-Morales (Author)

125-151

Miscelánea

Proposal for an Ontology as a Knowledge Representation Model in the Domain of Home Movies

María Ángeles L´´ópez Hernández, Rubén Domínguez Delgado, Elena De la Cuadra de Colmenares (Author)

155-182
Fictional Television Festivals in Spain as Industry Drivers

Javier Mateos-Pérez, Rebeca Sirera Blanco (Author)

183-205
Engagement and Purchase Intention in Storydoing and Storytelling for Instagram Ads

Antonio Rodríguez-Ríos, Patrícia Lázaro Pernias (Author)

207-234
Toward a New Informative Agenda in the Coverage of Clime Summits (COP): Issues, Actors and Global Approach

Enric Sendra Duro, Pablo López Rabadán (Author)

235-263
Echoes of Depopulation on Twitter/X: the Conversation between 2019 and 2023

Belén Galletero-Campos, Vanesa Saiz-Echezarreta, Arturo Martínez-Rodrigo (Author)

265-290
The Activity on Instagram Stories of Leaders in The Community of Madrid During Elections

David Lava Santos (Author)

291-318
The Political Women of «Change» in X: Criticizing the Opponent and Monitoring Power

Romina Pepe-Oliva, Andreu Casero Ripollés (Author)

319-344

Vol. 15 No. 1 (2025): La alfabetización publicitaria de niños y adolescentes ante los nuevos formatos digitales

Monographic 15(1) Advertising literacy for children and adolescents

Children and Adolescents’ Advertising Literacy in the Face of New Digital Formats

Advertising and Adolescence: An Ethnographic Study of a Virtual Community

Advertising Literacy in the Classroom: The Influence of Familiarity and Habitat

Advertising and Children: the Viewpoint of Mothers

Ontological Design as a Framework for Youth Advertising Literacy

Swipe or Subscribe: Do Young People Really Prefer an Ad-free Instagram?

Miscelánea

Proposal for an Ontology as a Knowledge Representation Model in the Domain of Home Movies

Fictional Television Festivals in Spain as Industry Drivers

Engagement and Purchase Intention in Storydoing and Storytelling for Instagram Ads

Toward a New Informative Agenda in the Coverage of Clime Summits (COP): Issues, Actors and Global Approach

Echoes of Depopulation on Twitter/X: the Conversation between 2019 and 2023

The Activity on Instagram Stories of Leaders in The Community of Madrid During Elections

The Political Women of «Change» in X: Criticizing the Opponent and Monitoring Power

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